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So Esteban Quiroz Mexico Jersey , you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.

Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and a logo to survive-today these are the bare necessities for any business.

Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words Efren Navarro Mexico Jersey , are you able to use your business card to its full potential?

We must realize a business card is not just a piece of paper or a small card stock with your contact information. It is an essential branding tool for your business and has every potential to get you new business, provided you know how to use it.

When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor Brandon Laird Mexico Jersey , if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.

There are several ways to do this.

a) You can add a tag line to your business card that speaks about your USP.

b) You can offer a discount to people purchasing your products if they present your business card while purchasing.

c) You can have a small survey at the back of your business card and ask the people to fill it up and submit back to you or your shop and they are eligible for some discount or prize based on a draw on those surveys. At the same time, when they come to return you those survey cards, don't forget to give them a new business card without any survey.

d) You can ask people to visit your website and give them a discount for subscribing to the newsletter. (This serves two purposes, you get a client base to inform about your new products and services at the same time your prospective customers became aware of your web presence)

e) Give your business cards to all your first time customers and promise them a discount on repurchase ? this can be highly effective to increase your customer loyalty.

You must also understand that when I say that your business card should get you more business I don't want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. You should also take proper care about the design and the quality of paper that you use. If you can keep in mind, all these factors while designing your business card and then use it effectively Adrian Gonzalez Mexico Jersey , be assured, you have just employed one of the most effective sales agent for your company.

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Identity Design - Corporate Logo Design
Alexander Mirtchev, Washington-based economic strategist and expert,
reviewed the actions of governments in the emerging markets in support of
the beleaguered financial sector and their potential effects with
Mergermarket, the partner publication of the Financial Times.

Dr. Mirtchev explained that governments had little choice in taking urgent
measures to the financial crisis. “With the crisis looming Luis Alfonso Cruz Mexico Jersey , it was not
possible to stick to ideological positions or specific doctrines — you do
not consider the price of the carpet you are using to put out the fire in
your house,” said Mirtchev. However, he believes that it is high time to
look beyond the immediate short-term pressures, and devise a broader
policy response that would address the long-term needs to encourage
productivity, competitiveness and growth. He is of the view that Sebastian Valle Mexico Jersey , when
devising such strategies, governments have to take into account the truly
global nature of today’s financial system. “The world financial system
has evolved to the point where no economy functions as a closed circuit.
Economic interaction in a specific market cannot be considered a zero-sum
game.” In the case of emerging markets such as India, China, Mexico,
Indonesia and others Xorge Carrillo Mexico Jersey , “participation and integration in the global
financial system makes sense,” in particular with a view to the
productivity and growth-generating role that these markets have in the
world economy.

He considers that in the short-term direct government support and
recapitalization can help banks and institutions continue their function
as the mechanism that pumps capital throughout the global economy, and it
seems already unavoidable. However, the key is, at the end of the day Julio Urias Mexico Jersey , to
face the reality of the newly emerging global financial system of the XXI
century, not to try and “put the genie back in the bottle” by returning to
the model of the 1990s, and jumpstart the new, inclusive financial order
that could accelerate the recovery and sustain growth.

Dr. Alexander Mirtchev is President of Krull Corp., a Washington-based consultancy and serves as senior economic adviser to the country’s Prime Minister. Follow Alexander Mirtchev on Twitter

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